Sunday, January 26, 2020
Strategies for Risk Management in Construction
Strategies for Risk Management in Construction 1.1 Introduction Risk management is one of the subfields on nine knowledge area in project management. Risk management is about managing uncertainty that inherent in most projects that require formal project management, using ââ¬Ëuncertainty in the plain English ââ¬Ëlack of certainty sense. Risk management also refer to a series of processes which are required for the identification, analysis, and reaction towards the projects risk in order to maximize the effects of positive uncertainty even and minimize the consequences of negative uncertainty even. Risk management also been organise in developed countries. This due to the risk management is better applied in the developed countries. Comparing with other countries with various situations, Malaysia is a developing country which the politic, economy, social and technology have mad specific risks especially related. Unfortunately, in Malaysia, the management of risk is not so systematic and requires more research and development. Malaysia seems to be developing countries because the demand for founding infrastructures is highly increasing. Currently, the government is enforcing the development plan. National economic will be burden if the plan is falling behind. This means that it is important to recognise the risks that endanger the plan. A lot of budget was spent on investment in the construction industry. The application of risk management will result in taking correct, regulated, and prompt decision through being informed about the environment despite the complication and changes in the construction industries. 1.2 Problem Statement Knowing the environment and be capable in decision making in a prompt and correct manner is the key to success in managing todays challenge and risk imminent. In case of not recognise both internal and external risks factor of the project, the managerial decision-making error will take place. Moreover, it will cause problems in time and cost assessment forecasting. Through risk management, it can identify the risk generating factor and control or remove such risk factors through analyzing and choosing the suitable action. As one of the subfields in the nine knowledge area of project management, risk management is still being paid less attention in Malaysia. In very few organisations, employers or contractors can be seen who have a proper insight into risk management. There are no any practical guidelines to be properly implemented for risk management in this industry. Furthermore, as a result of lack of binding regulations, current regulations cannot force construction parties to undertake risk management. So, by adopting scientific approach to risk management, introducing its process and eventually its compliance with existing realities in development plans, particularly in project are a necessity. The issue of risk management was for the first time raised in mid-1990s in the United States. Laws and regulations for applying risk management in projects have now been adopted. Since risk management is a new field, except for several seminars and universities research project, applied research has not taken place in risk management in Malaysia. 1.3 Research Questions i. What kind of risks occurs in the construction projects and what are their factors? ii. What are the strategies that been applied in dealing with risk? 1.4 Research Objectives i. To identify risk factors in construction industry. ii. To identify strategies of risk management applied in construction industry. 1.5 Scope of Study This research is focuses on the implementation of risk management in the Malaysia construction industry. Therefore, the scope of this study is only limited in Pahang where respondents have been chosen randomly out of this area. Moreover, the respondents comprised of contractors registering in Grade 7. The reasons for being such is that the categorization of the grade of contractors reflect, to a great extent, the size of project that being executed in the company and the size of the company. Grade 7 of contractors is regarded as big companies with large-size projects. Depending on their size of project and their company, the risk that they encounter will differ. As a result of this, to make sure the data obtained could be reliable, its necessary to limit the respondents based on the size of project and company. 1.6 Expected Findings This research will achieve some precious advantages. First is to enhance the consciousness of different key personnel of project resulting in performing the project reliably while considering issues like risk management in general management project. To accomplish this, its essential to implement theoretical concepts mentioned in numerous literatures in reality. This can guarantee a well project management through attempting to prevent from normal issues in projects like poor quality of products, cost overrun, and delays. CHAPTER 2 LITERATURE REVIEW 2.1 Introduction Risk will bring effect on the project cost, time, and scope. This chapter covers the construction project risks. All the risks will be recognised and categories into a number of group. Then, the current trend in risk management researches would be considered. In order to meet the first objective, identification and classification the strategies used by the project manager used to avoid the risk in their project. The second objective will be fulfilling through identification and classification of risk factor in construction projects. 2.2 Definitions 2.2.1 Risk Risk is an uncertain event or condition that, if it occurs, it can bring a positive or negative effect on a project objective (PMBOOK, 2000). Risk also can be defined as an uncertain event or set of circumstances if it occur, it will give effect on the achievement of the projects objectives (APM, 1997). This definition is widely use and gather welcoming upside and unwelcome downside effects. This definition works in theory but fails in practice. In this study, the effect of risk in construction project is through the way of integrated method, namely size of consequences and probabilities of happening have been measured. In the construction project, there is a lot of risk in every phase. This is the norm of any project not only in construction project. Construction firms want to have projects at international level. In every construction project, risks are present. Risks in international construction projects are more critical as compared to domestic projects especially when developin g countries are involved. That is the reason risk is desirable for international construction firms who want to do construction projects in foreign country, to identify the risks as early as possible, so that suitable strategies can be made for the penetration in to the foreign construction market and to manage these risks before the actual execution of projects on international level. Risk consequences in construction projects may reach an undesirable level because of inadequate resources and lack of advancements in technologies, therefore a thorough awareness and identification of risks is essential to prepare suitable strategies. International construction projects have many risks involved due to the nature of their structure. There are more parties involved and more phases are present in international construction projects than a conventional construction project. Each party has its different objectives. This difference in the objectives of parties leads to conflict of interest which is a root cause of risks in international construction projects. 2.2.2 Risk Factor Construction project is divided into separate phases. At the end of each phase, appraisal can be made and assessment of risk involved in proceeding with the project. The management of risk therefore a continue process and should span all the phases of the project. Since project risks are dynamic, a risk assessment must be carried out at the end of each phase prior to proceeding to the next phase. In fact, active management of risk must continue between the review points until the project is complete. Risk can also change during a phase. The result is a complete re-appraisal may need to be performed. There is a generic acknowledgement that human factors are the most important element that affects the project success. According to (Lynch, 2002), human factors bring affect to project success. A series of errors by a steel contractor lead to a near miss at Canary Wharf when a two-tonne pre-cast staircase fell from a crane and landed on the ground metres from a crowded side office. It was reported that the stairs fell when the left side eyebolt lifting pin of the staircase lifting gear came free. The load was transfer to the right-hand bolt, causing it ti shear. The report confirmed that the eyebolt was not correctly inserted. Independent testing agency Lloyds British examined key parts of the lifting equipment and concludes that the equipment would be sufficient had it been assembled correctly. Shortfalls in the firms arrangement at the site were criticised. No risk assessment or method statement had been drawn up specifically for the lifting operation and key decision were left to operators who were not trained to use eyebolt. All these shortcomings fall in sphere of human factors as defined earlier. 2.2.2 Risk Management Risk management is widely use by the companies or organizations to ensure the control of risk in the business process. In this research, the simplest possible approach to describe the risk management process is chosen due to the context of the construction sector. According to (Norman, 1993) risk management is a system use to identify and quantify all risk to a business or project that is exposed so that conscious decision can be taken on the way to manage the risk. Risk management also been mention in the PMBOOK as one of the nine areas of project management and has been illustrated as the process concerned with conducting risk management planning, identification, analysis, responses, and monitoring, and control on a project. 2.2.3 Fundamentals of Risk Management There are a lot of risks in the construction projects, and there is no standard method that can explain about the risk management. According to (Telford, 1998) risk in construction industry is the existence of real or possible chances or dangers affecting projects objective while commissioning or operating the project. According to (J. Walewski, 2002) , risks can be categories into two parts. The first part is pure risk when there is the possibility of financial gain. The second part is speculative risk that includes the possibility of both gains and losses. 2.3 Risk Management Process Project Risk Management involves procedure considering executing risk management planning, identification, analysis, response and monitoring, and control on a project. This procedure can update the majority of the project. Project risk management aims to enhance the possibility and effect of positive event, and reduce the possibility and effect of negative incident to the project. According to the Project Management Body of Knowledge, (PMBOOK, A guide to the project management body of knowledge, 2004), the Project Risk Management Process 2.3.1 Risk Identification Risk identification has two types which are prescriptive and creative. These two types of risk identification has their own function but they must be cautiously handled in order to make sure the process of identifying risk is economic. The result in the utilization of checklists of standard risk distinguished to appear in a special context when there is an attempt to modify the risk identification. Even though checklist is fast to make, but it is inclines to prepare the anticipations of the engaged, and the identification of risks going beyond the experience summarized in the list. The result of using the checklist method can be high, but if they are to have a function, it suggest that they better retained for examining the identification process, and make sure there is no familiar issues have been skipped or ignored. Brainstorming is another method that being hold in a group and it is the favoured method. This is a little more challenging for the participants compared to checklist method but the brainstorming seems more efficient. Brainstorming predict the identification process to gain inspiration from the wide capacity of the participants, due to decreasing the risk that is inadequate consideration will be given to new and more emergent issues, as can occur with the checklist method. 2.3.3 Risk Analysis The risk analysis is implement in each risk as significance rating structure that is considering any existent factors that might be occur which will function to check the risk. The risk analysis can be implementing with qualitative impact and likelihood scale and a matrix clarifying the significance of different composition of the risk. When risks are complicated by themselves that possibly includes various related impacts and events, some types of modelling might be essential. The significance of a risk is connected to a well explained event that will be a composition of the impact and likelihood of the risks. The significance of an unsure quantity will be a function of its three type of value which are the maximum, minimum, and most likely values. 2.3.4 Risk Evaluation Risk can be occurring in any situation. When there are just a lot of risks at the work, the evaluation phase may be proportionately simple and easy. On the other hand, it is a critical step for obtaining an accepted view of the proportionate of the recognized risks. Risk evaluation takes the primary analysis and examines the risks that occur towards the companys known preferences. Any risks which is too high or too low significance are adapted, with a record of the fact being hold for the purpose of tracking. 2.3.5 Risk Treatment Risk treatment comprises what should be done in order to give reaction to recognized risks. Any plans which were thought of before the risk management process commenced are enlarged with actions that been taken to manage the risks before they occur and providing contingency plans with which to get back if a risk happen. 2.3.6 Monitoring and Review In monitoring and review ingredient of the process, there are two levels of them. The other five steps must be remained under an examination as the time passes. Finding of better information may make the first evaluation out of date. It is now usually essential to start the whole process or repeat it once again when risks occurs, not until the change is especially deep, but those parts which are immediately influenced by changing occasions should be updated from time to time. The second step is the monitoring of the performance of the other five levels. The implementation of the risk management process attracts sources and should be administered in order to make sure that it is performed cost-effectively. 2.3.7 Communication and Consultation Communication and consultation is the key component of the risk management process and a major beneficial side effect. Risk management is success when it achieves a high level of creative input and involving all parties with a role to play in achieving a successful outcome for the project or business process being addressed. In both the planning and execution phase in the risk management process, it is prominent to make sure all those individuals who need to be involved are given adequate opportunity to do so and are kept informed of developments in the understanding of risks and the measurement taken to deal with them. 2.4 Tools and Techniques for Risk Response Planning In every project, the risks can raise when there are a lot of phases and tasks to be done in such a way that the least consideration is delivered to main issues of the project. According to (Bajaj, 2000), individual members of the project are usually focus only on the role that they have in the project risks and voluntarily or involuntarily try to pass these risks on to other project members. This means they do not want to take the responsibility to handle the risk by themselves. The crucial part of risk management is mitigating risk by minimize their effects. A systematic risk management strategy which is executed properly shall decrease the adverse effects. Risk mitigation that been properly planned and well managed is a replacement of uncertain and volatile events with a more predictable or controlled response ( (Chapman, 2002). A proper risk mitigation strategy is very important in order to reduce the likelihood of happening or possible influence and doubtfulness of a risk event. There are four types of risk management strategy which are: i. Risk avoidance which when a risk is not accepted and other lower risk choices are available from several alternatives; ii. Risk acceptance which when a conscious decision is made to accept the outcomes the event should occur; iii. Risk control which when a process of sequentially monitoring and improving the situation on the project is used. This process includes the development of a risk reduction plan and then pursuing the plan. This means that mitigation strategy is the most common risk management and handling technique; iv. Risk transfer which when the risk is shared with others. Sharing the risk with others involve contractual shifting, performance encouragement, insurance, warranties, bonds, and so on. 2.5 Classification of Risks in Construction The first stage in risk management is risk identification. Risk identification is recognising any risks that can be occur in the construction projects. Risk classification is one of the part in risk identification which is the trying to manage different risks that can give impact and influence a construction project. According to (Chapman, 2001), risk has four subcategories which are project, industry, client, and environment. From the other related literature, out of 58 risks recognized connected to construction joint ventures, (Shen, 2001) categorised them in 6 groups according to risks nature like financial, economy, technical, politic, and management. As a result, there are a lot of methods that can be use to categorizing risks that can affect to construction projects. According to other study by (Kalayjian, 2000), in the Third World of Construction classified that some of the most representative kinds of risks that are commonly use in todays global construction area are: i. Financial Risk is the economic feasibility in a project that relies on its capital organizing and capacity to draw dependable resources of financing at logical terms. Risks contain the owners power of acquiring enough budgets, deposit payment, receive tax incentives, and expect instability of currency exchange rates. ii. Design and Construction Risk which is in the construction project itself. To be success in construction projects, the managerial teams must have a power decision making. Risks that must be take care are an effective team selection process, obtaining permits and third party concurrence in timely fashion, procurement of adequate labour, materials and equipment, monitoring all changes in project scope, quality control assurance, and ensuring overall compliance with contractual obligations. iii. Weather and Environmental Risk is about the mother nature situation. In construction sites, there is vulnerable change in the weather and natural disaster like earthquakes, monsoons, and flood. Other risk can be reducing the other dangerous wastes and severe environmental legislation. iv. Economic and political risk is a risk which also can affect the construction project. The performance of economic in a country and political stability has a significant effect in construction activity and investment. Prominent risks consist of financial policy and governmental monetary responsibility, resources availability, development of infrastructures, internal stability, changes in managerial schedule, and political management. On the other research done by (Hassanein, 2007), there are several risk that has been identified which are: i. financial risks: the checklist mentioned about some financial risks which are related to the projects in this study. ii. Technical risks: the checklist show allowances for similar standards and codes. This is because the two projects studied were tendered internationally which causes contractors from different countries. iii. Risk related to change: the checklist addressed certain provisions concerning the simultaneous progress of design and construction phases on the two fast track project under study. iv. Consortium risk: in some contracts, contractors are requested to make partnership including foreign and local contractors as a necessity of tendering qualification. v. Owner obligation risks: the checklist embraced factors which should be stated in the contract to clarify owners responsibilities and to guarantee these responsibilities would be come up with on time. These include an obvious interpretation of these responsibilities, time frame for their execution and declaration of amendments if these responsibilities are not executed shall be contained in the contracts. vi. Risks regarding interface with other contractors: the checklist included specific items to mitigate risks related to interfaces with other contractors. vii. Risks regarding interface with other contractors: the checklist included specific items to mitigate risks related to interfaces with other contractors. According to (Tang, 2007), the most important risks in project are poor quality of work, premature failure of the facility, safety, financial, and incorrect design risk. 2.7 Barriers of Implementation of Risk Management According to (Liu, 2007), the most dominant risk in the construction industry is the unsupportive culture within the industry. As a result, the lack of proficiency and experience is the general reluctance for implementation of risk management in the Chinas construction industry. Lack of proficiency and experience causes contractors to be unable to identify the significance and advantages of risk management. To improve the low understanding towards risk is through changing the culture of enterprise. This is because it is essential for Chinese contractors to agree with the risk managements concept as well as execute risk management techniques. The professionals behaviour seems the most significant issue affecting the improvement of risk management in the Chinese construction industry. Organizational learning becomes the critical element of an incorporated risk management procedure which being the learning structure formed to assist Chinese contractors in developing their performance an d knowledge towards risk management. In fact, to transform the modern knowledge to their own knowledge using organizational learning seems become the critical issue for Chinese contractors in order to develop their ambitious. According to (Baloi, 2003), it appears that professionals have not completely understood the value of risk management. This is because there are advances in the methods of risk management and availability of the enormous body of knowledge of risk management. The professionals recognised language, implementation costs, and educational barriers and a fear of change to be the principal barriers of the efficient conformance. According to (Hlaing, 2008), Singapore construction contractors on construction risk identification asserted that the reason that preventing the implementation of risk management process is money but it is not the major constraint for implementing risk management program for the companies but the most important risk in the list is lack of time. This is same as stated by (Lyons, 2004), identified that time constraint is a main restriction. The activities of construction industry are really related to time when the manufacture of the construction is basically used just-in-time for the manufacture need of customer. 2.8 Risk Identification Methods In order to be successful in project management, it requires the ability to predict the risks that affecting the project scope, time, and cost. However, there are a lot of researches about risk identification, risk assessment, and management for executed facilities is focusing on types of projects or categories of risks aspects. It is related to the literature from (Howell, 2001) about the political risks that exist. Now a day, the construction industry still cannot identify the risks that occur in the project activities. According to (Walewski, 2002), the worth of systematic risk management of activities on project has not been identified. This is because the lack of common vision about risk and the parties that involved in construction industry such as owners, designers, investors, and contractors have different objectives and the relationship among them are prevalent contradict. All of the project parties not systematically make their efforts at organizing risk analysis management among themselves and this particularly correct between contractors and owners. (Fang, 2004) show a model for risk assessment. The model use for tendering project in Chinese building project based on assessment and identification of critical risks in the Chinese construction industry. As a result, the projects risk could be evaluated by analyzing the issues such as the competition for tendering and reasonableness of bid price, lack of cooperation between contractors and the owner. In other study done by (Hassanein, 2007), the marked lack of consistency in the contractors risk identification effort been identified as the risk in the power station projects on Egypt. The contractors who have more experience in Egypt were better to identify the relevant risk. Vice versa, the local Egyptian contractors who have vast experience in Egypt but limited project management experience were not really expert to properly identify risks and to take the appropriate exceptions. In fact, the bidders do not include in their proposals on their true lists of exceptions which represent genuine risks to them. CHAPTER 3 RESEARCH METHODOLOGY 3.1 Introduction This chapter will cover how the research will conduct to achieve the objectives of this study. The methodology that will be use are questionnaire survey among the Pahang construction professionals, and preliminary interviews with experts will carry out. The steps are as follows: 3.2 Data Collection 3.2.1 Interview Interview is the effective procedure of data collection because the actuality of condition could be perceived specifically and comprehensively while conducting the interview. For the purpose of this study, as the scope of this study is limited to Pahang, the interview sessions will conduct through two main ways which are telephone interview as well as email interview through the internet. 3.2.2 Questionnaire Questionnaire survey is one of the others way of data collection carry out among selected construction practitioners involve in construction projects. This specialist will working in contractor construction companies. The questionnaire will be identified from interview with construction practitioners and through literature review. The survey questionnaire will administer through e-mail and fax, and postal questionnaire, and secondly through the distribution to selected contractors which are project managers, managing directors, chairman, and head of technical departments operating in the Pahang construction industry. 3.3 Data Analysis All returned questionnaire will be check from completeness and suitability for use in statistical analysis. Next, all the data collected from the questionnaire will be analyse with the assistance of statistical software program called Statistical Package for Social Science (SPSS). After putting the data in SPSS software program, some statistical method will be apply to the data through frequency analysis and mean index, risk analysis matrix, and single sample T-test. After putting questionnaire data into SPSS, some statistical method will be applied to the using frequency analysis and mean index, risk analysis matrix, and correlation test. 3.4 Measurement Most of the question will applied using five point of Likert scale, and other question will applied with multiple choice. The most common scale that will be use is 1 to 5. There are three sections in the questionnaire. Section A will cover about the level of risk in construction project. Participant will be given three choices of answer which is low, medium, and high to scale the risk level according to their perspective. In section B, the typical Likert scale take the following format: Risk level Rare Unlikely Possible Likely Almost certain Score 1 2 3 4 5 Table 3.1: Risk factors In section C, the respondent will be asked to choose the scale between 1 to 5. The scale 1 shows a condition which the probability of strategies been use is minor where scale 5 means the maximum probability of risk strategies usage. Strategies Not important Little important Average Important Very important Score 1 2 3 4 5 Strategies for Risk Management in Construction Strategies for Risk Management in Construction 1.1 Introduction Risk management is one of the subfields on nine knowledge area in project management. Risk management is about managing uncertainty that inherent in most projects that require formal project management, using ââ¬Ëuncertainty in the plain English ââ¬Ëlack of certainty sense. Risk management also refer to a series of processes which are required for the identification, analysis, and reaction towards the projects risk in order to maximize the effects of positive uncertainty even and minimize the consequences of negative uncertainty even. Risk management also been organise in developed countries. This due to the risk management is better applied in the developed countries. Comparing with other countries with various situations, Malaysia is a developing country which the politic, economy, social and technology have mad specific risks especially related. Unfortunately, in Malaysia, the management of risk is not so systematic and requires more research and development. Malaysia seems to be developing countries because the demand for founding infrastructures is highly increasing. Currently, the government is enforcing the development plan. National economic will be burden if the plan is falling behind. This means that it is important to recognise the risks that endanger the plan. A lot of budget was spent on investment in the construction industry. The application of risk management will result in taking correct, regulated, and prompt decision through being informed about the environment despite the complication and changes in the construction industries. 1.2 Problem Statement Knowing the environment and be capable in decision making in a prompt and correct manner is the key to success in managing todays challenge and risk imminent. In case of not recognise both internal and external risks factor of the project, the managerial decision-making error will take place. Moreover, it will cause problems in time and cost assessment forecasting. Through risk management, it can identify the risk generating factor and control or remove such risk factors through analyzing and choosing the suitable action. As one of the subfields in the nine knowledge area of project management, risk management is still being paid less attention in Malaysia. In very few organisations, employers or contractors can be seen who have a proper insight into risk management. There are no any practical guidelines to be properly implemented for risk management in this industry. Furthermore, as a result of lack of binding regulations, current regulations cannot force construction parties to undertake risk management. So, by adopting scientific approach to risk management, introducing its process and eventually its compliance with existing realities in development plans, particularly in project are a necessity. The issue of risk management was for the first time raised in mid-1990s in the United States. Laws and regulations for applying risk management in projects have now been adopted. Since risk management is a new field, except for several seminars and universities research project, applied research has not taken place in risk management in Malaysia. 1.3 Research Questions i. What kind of risks occurs in the construction projects and what are their factors? ii. What are the strategies that been applied in dealing with risk? 1.4 Research Objectives i. To identify risk factors in construction industry. ii. To identify strategies of risk management applied in construction industry. 1.5 Scope of Study This research is focuses on the implementation of risk management in the Malaysia construction industry. Therefore, the scope of this study is only limited in Pahang where respondents have been chosen randomly out of this area. Moreover, the respondents comprised of contractors registering in Grade 7. The reasons for being such is that the categorization of the grade of contractors reflect, to a great extent, the size of project that being executed in the company and the size of the company. Grade 7 of contractors is regarded as big companies with large-size projects. Depending on their size of project and their company, the risk that they encounter will differ. As a result of this, to make sure the data obtained could be reliable, its necessary to limit the respondents based on the size of project and company. 1.6 Expected Findings This research will achieve some precious advantages. First is to enhance the consciousness of different key personnel of project resulting in performing the project reliably while considering issues like risk management in general management project. To accomplish this, its essential to implement theoretical concepts mentioned in numerous literatures in reality. This can guarantee a well project management through attempting to prevent from normal issues in projects like poor quality of products, cost overrun, and delays. CHAPTER 2 LITERATURE REVIEW 2.1 Introduction Risk will bring effect on the project cost, time, and scope. This chapter covers the construction project risks. All the risks will be recognised and categories into a number of group. Then, the current trend in risk management researches would be considered. In order to meet the first objective, identification and classification the strategies used by the project manager used to avoid the risk in their project. The second objective will be fulfilling through identification and classification of risk factor in construction projects. 2.2 Definitions 2.2.1 Risk Risk is an uncertain event or condition that, if it occurs, it can bring a positive or negative effect on a project objective (PMBOOK, 2000). Risk also can be defined as an uncertain event or set of circumstances if it occur, it will give effect on the achievement of the projects objectives (APM, 1997). This definition is widely use and gather welcoming upside and unwelcome downside effects. This definition works in theory but fails in practice. In this study, the effect of risk in construction project is through the way of integrated method, namely size of consequences and probabilities of happening have been measured. In the construction project, there is a lot of risk in every phase. This is the norm of any project not only in construction project. Construction firms want to have projects at international level. In every construction project, risks are present. Risks in international construction projects are more critical as compared to domestic projects especially when developin g countries are involved. That is the reason risk is desirable for international construction firms who want to do construction projects in foreign country, to identify the risks as early as possible, so that suitable strategies can be made for the penetration in to the foreign construction market and to manage these risks before the actual execution of projects on international level. Risk consequences in construction projects may reach an undesirable level because of inadequate resources and lack of advancements in technologies, therefore a thorough awareness and identification of risks is essential to prepare suitable strategies. International construction projects have many risks involved due to the nature of their structure. There are more parties involved and more phases are present in international construction projects than a conventional construction project. Each party has its different objectives. This difference in the objectives of parties leads to conflict of interest which is a root cause of risks in international construction projects. 2.2.2 Risk Factor Construction project is divided into separate phases. At the end of each phase, appraisal can be made and assessment of risk involved in proceeding with the project. The management of risk therefore a continue process and should span all the phases of the project. Since project risks are dynamic, a risk assessment must be carried out at the end of each phase prior to proceeding to the next phase. In fact, active management of risk must continue between the review points until the project is complete. Risk can also change during a phase. The result is a complete re-appraisal may need to be performed. There is a generic acknowledgement that human factors are the most important element that affects the project success. According to (Lynch, 2002), human factors bring affect to project success. A series of errors by a steel contractor lead to a near miss at Canary Wharf when a two-tonne pre-cast staircase fell from a crane and landed on the ground metres from a crowded side office. It was reported that the stairs fell when the left side eyebolt lifting pin of the staircase lifting gear came free. The load was transfer to the right-hand bolt, causing it ti shear. The report confirmed that the eyebolt was not correctly inserted. Independent testing agency Lloyds British examined key parts of the lifting equipment and concludes that the equipment would be sufficient had it been assembled correctly. Shortfalls in the firms arrangement at the site were criticised. No risk assessment or method statement had been drawn up specifically for the lifting operation and key decision were left to operators who were not trained to use eyebolt. All these shortcomings fall in sphere of human factors as defined earlier. 2.2.2 Risk Management Risk management is widely use by the companies or organizations to ensure the control of risk in the business process. In this research, the simplest possible approach to describe the risk management process is chosen due to the context of the construction sector. According to (Norman, 1993) risk management is a system use to identify and quantify all risk to a business or project that is exposed so that conscious decision can be taken on the way to manage the risk. Risk management also been mention in the PMBOOK as one of the nine areas of project management and has been illustrated as the process concerned with conducting risk management planning, identification, analysis, responses, and monitoring, and control on a project. 2.2.3 Fundamentals of Risk Management There are a lot of risks in the construction projects, and there is no standard method that can explain about the risk management. According to (Telford, 1998) risk in construction industry is the existence of real or possible chances or dangers affecting projects objective while commissioning or operating the project. According to (J. Walewski, 2002) , risks can be categories into two parts. The first part is pure risk when there is the possibility of financial gain. The second part is speculative risk that includes the possibility of both gains and losses. 2.3 Risk Management Process Project Risk Management involves procedure considering executing risk management planning, identification, analysis, response and monitoring, and control on a project. This procedure can update the majority of the project. Project risk management aims to enhance the possibility and effect of positive event, and reduce the possibility and effect of negative incident to the project. According to the Project Management Body of Knowledge, (PMBOOK, A guide to the project management body of knowledge, 2004), the Project Risk Management Process 2.3.1 Risk Identification Risk identification has two types which are prescriptive and creative. These two types of risk identification has their own function but they must be cautiously handled in order to make sure the process of identifying risk is economic. The result in the utilization of checklists of standard risk distinguished to appear in a special context when there is an attempt to modify the risk identification. Even though checklist is fast to make, but it is inclines to prepare the anticipations of the engaged, and the identification of risks going beyond the experience summarized in the list. The result of using the checklist method can be high, but if they are to have a function, it suggest that they better retained for examining the identification process, and make sure there is no familiar issues have been skipped or ignored. Brainstorming is another method that being hold in a group and it is the favoured method. This is a little more challenging for the participants compared to checklist method but the brainstorming seems more efficient. Brainstorming predict the identification process to gain inspiration from the wide capacity of the participants, due to decreasing the risk that is inadequate consideration will be given to new and more emergent issues, as can occur with the checklist method. 2.3.3 Risk Analysis The risk analysis is implement in each risk as significance rating structure that is considering any existent factors that might be occur which will function to check the risk. The risk analysis can be implementing with qualitative impact and likelihood scale and a matrix clarifying the significance of different composition of the risk. When risks are complicated by themselves that possibly includes various related impacts and events, some types of modelling might be essential. The significance of a risk is connected to a well explained event that will be a composition of the impact and likelihood of the risks. The significance of an unsure quantity will be a function of its three type of value which are the maximum, minimum, and most likely values. 2.3.4 Risk Evaluation Risk can be occurring in any situation. When there are just a lot of risks at the work, the evaluation phase may be proportionately simple and easy. On the other hand, it is a critical step for obtaining an accepted view of the proportionate of the recognized risks. Risk evaluation takes the primary analysis and examines the risks that occur towards the companys known preferences. Any risks which is too high or too low significance are adapted, with a record of the fact being hold for the purpose of tracking. 2.3.5 Risk Treatment Risk treatment comprises what should be done in order to give reaction to recognized risks. Any plans which were thought of before the risk management process commenced are enlarged with actions that been taken to manage the risks before they occur and providing contingency plans with which to get back if a risk happen. 2.3.6 Monitoring and Review In monitoring and review ingredient of the process, there are two levels of them. The other five steps must be remained under an examination as the time passes. Finding of better information may make the first evaluation out of date. It is now usually essential to start the whole process or repeat it once again when risks occurs, not until the change is especially deep, but those parts which are immediately influenced by changing occasions should be updated from time to time. The second step is the monitoring of the performance of the other five levels. The implementation of the risk management process attracts sources and should be administered in order to make sure that it is performed cost-effectively. 2.3.7 Communication and Consultation Communication and consultation is the key component of the risk management process and a major beneficial side effect. Risk management is success when it achieves a high level of creative input and involving all parties with a role to play in achieving a successful outcome for the project or business process being addressed. In both the planning and execution phase in the risk management process, it is prominent to make sure all those individuals who need to be involved are given adequate opportunity to do so and are kept informed of developments in the understanding of risks and the measurement taken to deal with them. 2.4 Tools and Techniques for Risk Response Planning In every project, the risks can raise when there are a lot of phases and tasks to be done in such a way that the least consideration is delivered to main issues of the project. According to (Bajaj, 2000), individual members of the project are usually focus only on the role that they have in the project risks and voluntarily or involuntarily try to pass these risks on to other project members. This means they do not want to take the responsibility to handle the risk by themselves. The crucial part of risk management is mitigating risk by minimize their effects. A systematic risk management strategy which is executed properly shall decrease the adverse effects. Risk mitigation that been properly planned and well managed is a replacement of uncertain and volatile events with a more predictable or controlled response ( (Chapman, 2002). A proper risk mitigation strategy is very important in order to reduce the likelihood of happening or possible influence and doubtfulness of a risk event. There are four types of risk management strategy which are: i. Risk avoidance which when a risk is not accepted and other lower risk choices are available from several alternatives; ii. Risk acceptance which when a conscious decision is made to accept the outcomes the event should occur; iii. Risk control which when a process of sequentially monitoring and improving the situation on the project is used. This process includes the development of a risk reduction plan and then pursuing the plan. This means that mitigation strategy is the most common risk management and handling technique; iv. Risk transfer which when the risk is shared with others. Sharing the risk with others involve contractual shifting, performance encouragement, insurance, warranties, bonds, and so on. 2.5 Classification of Risks in Construction The first stage in risk management is risk identification. Risk identification is recognising any risks that can be occur in the construction projects. Risk classification is one of the part in risk identification which is the trying to manage different risks that can give impact and influence a construction project. According to (Chapman, 2001), risk has four subcategories which are project, industry, client, and environment. From the other related literature, out of 58 risks recognized connected to construction joint ventures, (Shen, 2001) categorised them in 6 groups according to risks nature like financial, economy, technical, politic, and management. As a result, there are a lot of methods that can be use to categorizing risks that can affect to construction projects. According to other study by (Kalayjian, 2000), in the Third World of Construction classified that some of the most representative kinds of risks that are commonly use in todays global construction area are: i. Financial Risk is the economic feasibility in a project that relies on its capital organizing and capacity to draw dependable resources of financing at logical terms. Risks contain the owners power of acquiring enough budgets, deposit payment, receive tax incentives, and expect instability of currency exchange rates. ii. Design and Construction Risk which is in the construction project itself. To be success in construction projects, the managerial teams must have a power decision making. Risks that must be take care are an effective team selection process, obtaining permits and third party concurrence in timely fashion, procurement of adequate labour, materials and equipment, monitoring all changes in project scope, quality control assurance, and ensuring overall compliance with contractual obligations. iii. Weather and Environmental Risk is about the mother nature situation. In construction sites, there is vulnerable change in the weather and natural disaster like earthquakes, monsoons, and flood. Other risk can be reducing the other dangerous wastes and severe environmental legislation. iv. Economic and political risk is a risk which also can affect the construction project. The performance of economic in a country and political stability has a significant effect in construction activity and investment. Prominent risks consist of financial policy and governmental monetary responsibility, resources availability, development of infrastructures, internal stability, changes in managerial schedule, and political management. On the other research done by (Hassanein, 2007), there are several risk that has been identified which are: i. financial risks: the checklist mentioned about some financial risks which are related to the projects in this study. ii. Technical risks: the checklist show allowances for similar standards and codes. This is because the two projects studied were tendered internationally which causes contractors from different countries. iii. Risk related to change: the checklist addressed certain provisions concerning the simultaneous progress of design and construction phases on the two fast track project under study. iv. Consortium risk: in some contracts, contractors are requested to make partnership including foreign and local contractors as a necessity of tendering qualification. v. Owner obligation risks: the checklist embraced factors which should be stated in the contract to clarify owners responsibilities and to guarantee these responsibilities would be come up with on time. These include an obvious interpretation of these responsibilities, time frame for their execution and declaration of amendments if these responsibilities are not executed shall be contained in the contracts. vi. Risks regarding interface with other contractors: the checklist included specific items to mitigate risks related to interfaces with other contractors. vii. Risks regarding interface with other contractors: the checklist included specific items to mitigate risks related to interfaces with other contractors. According to (Tang, 2007), the most important risks in project are poor quality of work, premature failure of the facility, safety, financial, and incorrect design risk. 2.7 Barriers of Implementation of Risk Management According to (Liu, 2007), the most dominant risk in the construction industry is the unsupportive culture within the industry. As a result, the lack of proficiency and experience is the general reluctance for implementation of risk management in the Chinas construction industry. Lack of proficiency and experience causes contractors to be unable to identify the significance and advantages of risk management. To improve the low understanding towards risk is through changing the culture of enterprise. This is because it is essential for Chinese contractors to agree with the risk managements concept as well as execute risk management techniques. The professionals behaviour seems the most significant issue affecting the improvement of risk management in the Chinese construction industry. Organizational learning becomes the critical element of an incorporated risk management procedure which being the learning structure formed to assist Chinese contractors in developing their performance an d knowledge towards risk management. In fact, to transform the modern knowledge to their own knowledge using organizational learning seems become the critical issue for Chinese contractors in order to develop their ambitious. According to (Baloi, 2003), it appears that professionals have not completely understood the value of risk management. This is because there are advances in the methods of risk management and availability of the enormous body of knowledge of risk management. The professionals recognised language, implementation costs, and educational barriers and a fear of change to be the principal barriers of the efficient conformance. According to (Hlaing, 2008), Singapore construction contractors on construction risk identification asserted that the reason that preventing the implementation of risk management process is money but it is not the major constraint for implementing risk management program for the companies but the most important risk in the list is lack of time. This is same as stated by (Lyons, 2004), identified that time constraint is a main restriction. The activities of construction industry are really related to time when the manufacture of the construction is basically used just-in-time for the manufacture need of customer. 2.8 Risk Identification Methods In order to be successful in project management, it requires the ability to predict the risks that affecting the project scope, time, and cost. However, there are a lot of researches about risk identification, risk assessment, and management for executed facilities is focusing on types of projects or categories of risks aspects. It is related to the literature from (Howell, 2001) about the political risks that exist. Now a day, the construction industry still cannot identify the risks that occur in the project activities. According to (Walewski, 2002), the worth of systematic risk management of activities on project has not been identified. This is because the lack of common vision about risk and the parties that involved in construction industry such as owners, designers, investors, and contractors have different objectives and the relationship among them are prevalent contradict. All of the project parties not systematically make their efforts at organizing risk analysis management among themselves and this particularly correct between contractors and owners. (Fang, 2004) show a model for risk assessment. The model use for tendering project in Chinese building project based on assessment and identification of critical risks in the Chinese construction industry. As a result, the projects risk could be evaluated by analyzing the issues such as the competition for tendering and reasonableness of bid price, lack of cooperation between contractors and the owner. In other study done by (Hassanein, 2007), the marked lack of consistency in the contractors risk identification effort been identified as the risk in the power station projects on Egypt. The contractors who have more experience in Egypt were better to identify the relevant risk. Vice versa, the local Egyptian contractors who have vast experience in Egypt but limited project management experience were not really expert to properly identify risks and to take the appropriate exceptions. In fact, the bidders do not include in their proposals on their true lists of exceptions which represent genuine risks to them. CHAPTER 3 RESEARCH METHODOLOGY 3.1 Introduction This chapter will cover how the research will conduct to achieve the objectives of this study. The methodology that will be use are questionnaire survey among the Pahang construction professionals, and preliminary interviews with experts will carry out. The steps are as follows: 3.2 Data Collection 3.2.1 Interview Interview is the effective procedure of data collection because the actuality of condition could be perceived specifically and comprehensively while conducting the interview. For the purpose of this study, as the scope of this study is limited to Pahang, the interview sessions will conduct through two main ways which are telephone interview as well as email interview through the internet. 3.2.2 Questionnaire Questionnaire survey is one of the others way of data collection carry out among selected construction practitioners involve in construction projects. This specialist will working in contractor construction companies. The questionnaire will be identified from interview with construction practitioners and through literature review. The survey questionnaire will administer through e-mail and fax, and postal questionnaire, and secondly through the distribution to selected contractors which are project managers, managing directors, chairman, and head of technical departments operating in the Pahang construction industry. 3.3 Data Analysis All returned questionnaire will be check from completeness and suitability for use in statistical analysis. Next, all the data collected from the questionnaire will be analyse with the assistance of statistical software program called Statistical Package for Social Science (SPSS). After putting the data in SPSS software program, some statistical method will be apply to the data through frequency analysis and mean index, risk analysis matrix, and single sample T-test. After putting questionnaire data into SPSS, some statistical method will be applied to the using frequency analysis and mean index, risk analysis matrix, and correlation test. 3.4 Measurement Most of the question will applied using five point of Likert scale, and other question will applied with multiple choice. The most common scale that will be use is 1 to 5. There are three sections in the questionnaire. Section A will cover about the level of risk in construction project. Participant will be given three choices of answer which is low, medium, and high to scale the risk level according to their perspective. In section B, the typical Likert scale take the following format: Risk level Rare Unlikely Possible Likely Almost certain Score 1 2 3 4 5 Table 3.1: Risk factors In section C, the respondent will be asked to choose the scale between 1 to 5. The scale 1 shows a condition which the probability of strategies been use is minor where scale 5 means the maximum probability of risk strategies usage. Strategies Not important Little important Average Important Very important Score 1 2 3 4 5
Friday, January 17, 2020
The Grapes of Wrath- Symbolism Essay
Symbolism Symbols are often used to represent bigger ideas and concepts in a novel. In The Grapes of Wrath, there are many symbols to represent the lives of not only the Jode family but the migrants as a whole. Steinbeck uses the symbols of the dust and the turtle to show the struggles of the migrants and how they overcame all odds, revealing the only hope the migrants had to survive the harsh trek cross country was perseverance. The dust is the first significant symbol Steinbeck uses to represent the migrants and their struggles. As the dust filled the air in Oklahoma, families watched their lives settle to nothing along with the dust, ââ¬Å"The men were silent and they did not move often. And the women came out of the houses to stand beside their menââ¬â to feel whether this time the men would breakâ⬠(3). The dust is symbolic of the migrantââ¬â¢s lives eroding to nothing. It represents not only mother natures roll in the horrible tragedy of the crumbling families, but also represents the banks and large plantations that took over the small and venerable families and farms just like the dust engulfed their homes. Though the migrants went through so much with losing their farms, homes, and lives, they still stood strong and found a way to keep moving forward, ââ¬Å"After a while the faces of the watching men lost their bemused perplexity and became hard and angry and resistantâ⬠(3). The migrant families overcame their struggles with the dust over taking their homes along with all of the other struggles they faced, and they moved west for a new life. On their journey west, the migrants faced many challenging obstacles that they had to persevere through. Steinbeck uses the symbolism of the turtle to represent the stubborn migrants fighting their way west, ââ¬Å"And over the grass at the roadside a land turtle crawled, turning aside for nothing, dragging his high-domed shell over the grassâ⬠(14). The turtle was set back by both nature and man on his journey across the road, just like the migrants were on their long trek westward. The turtle faced a red ant, barely escaped death by a car twice, and had to struggle with rough terrain along with flipping himself upright after being flipped over by the front wheel of a ruck. Like the migrants overcoming sickness, death, car problems, money shortage, unfair merchants, and lack of work, the turtle also overcame all of his challenges and setbacks and continued to persevere on his path, ââ¬Å"Its front foot caught a piece of quartz and little by little the shell pulled over and flopped uprightâ⬠¦ The turtle entered a dust road and jerked itself along, drawing a wavy shallow trench in the dust with its shell. The old humorous eyes looked aheadâ⬠¦Ã¢â¬ (15). Even though the turtle had several setbacks, he still held his head high and looked forward down the path he was traveling, never forgetting where he was going just like the migrants. The dust and the turtle symbolize the journey of the migrants starting from the moment they were kicked out of their homes. The turtle is a better representation of how hard the migrants fought to reach their final destination, just to find they had to fight to live one day at a time. The dust is the best symbol Steinbeck uses to represent the bigger farms and natures roll in the future of the migrants. However both symbols represent the bigger picture, the perseverance the migrants had to use to survive each day on their journey, and each hour once they reached their overpopulated destination of California.
Thursday, January 9, 2020
The Violence Of South Africa - 1372 Words
Just across the fence of South Africaââ¬â¢s north eastern border, lies a country with one of the most beautiful and stretched coastlines in the world. It is well-known for its crystal clear waters and world class resorts. Rated as one of the top five freediving locations (Wanderlust Travel Magazine, 2016), it attracts tourists from all over the world. In addition, one of the largest natural gas reserves in the world was discovered in 2010 along their East coast. Then in 2014, it was reported by Reuters (2014) that Mozambique s mineral-rich economy, one of the Africa s fastest growing, will increase by 8.1 percent in 2014 and this growth is expected to be maintained in 2015 as well (Reuters, 2014). However, in contrast to this beauty and positive growth prospects, it is suspected that another civil war is looming. It is said that there has been a rise in civil unrest as Renamo fighters display their displeasure at the results of the 2014 elections when it was ruled that the Frelimo party will remain in power (Times Live, 2016). Resultantly, the fighters ââ¬Å"have again taken up arms in a battle that it says is against a Frelimo elite who have enriched themselves at the expense of the countryâ⬠and it is claimed that the unrest has resulted in at least 83 civil executions since the start of 2016 (Times Live, 2016). Considering the aforementioned, the following will outline some personal insights, potential opportunities, and likely challenges that may present itself when aShow MoreRelatedDomestic Violence : South Africa1709 Words à |à 7 PagesDomestic Violence in South Africa Love is looked upon as a beautiful thing but within beauty lies darkness in South Africa. There is an unspoken violence against women going on within the communities of south Africa that is now coming to light; domestic violence. Husbands, not strangers or men with guns, are now the biggest threat to women in post-conflict South Africa, according to a report by the International Rescue Committee. Attacked beaten, abused, killed these are sometimes words to describeRead MoreViolence And Masculinity Of South Africa1578 Words à |à 7 PagesViolence against women is prominent in South Africa. Many women have been murdered by the hands of their partners or the average men you see on the way to work (Merten, 2017). This essay will discuss the relationship between violence, masculinity and femicide in South Africa. It will further use the key theoretical contributions of Feminist and Hegemonic Masculinity Theories in assisting us to understand violence against women in South Africa. Gender is a critical social issue as it is associatedRead MoreViolence, Masculinity And Femicide Within South Africa1502 Words à |à 7 PagesIntroduction Gender-based violence refers to the act of causing harm to a woman in the form of sexual harassment, female genital mutilation or rape (Boonzaier, 2006). It is a major problem that is present in our day-to-day lives and it is this violence that affects everyone and can occur in almost any and/or every situation we come across. However, this violence against women is not a recent development as it has occurred as early as the eighteenth century (if not earlier) and it is a problem thatRead MoreAnaylzing the Ethnography, Witchcraft, Violence, and Democracy in South Africa written by Adam Ashforth918 Words à |à 4 Pagestraditional ritual in many different countries across the world. In South Africa, one who performs the rituals of witchcraft was known as a witch doctor, and they were described as healers who diagnose and cure illnesses. To better explain the implications of witchcraft in South Africa, I will analyze the ethnography, Witchcraft, Violence, and Democracy in South Afr ica written by Adam Ashforth. Ashforth first visited Soweto in South Africa in 1990 and has been fascinated with the culture and politicsRead MoreGender Based Violence And Intimate Partner Violence Bring1380 Words à |à 6 Pagesproblems that gender-based violence and intimate partner violence bring. The spread of HIV/AIDS in South Africa is one of the biggest problems that come up through gender-based violence. Different womenââ¬â¢s and feminist organizations are attempting to fight against these problems such as the risk of sexual abuse and the epidemic of HIV/AIDS. Since the destruction of apartheid, South Africa and South Africaââ¬â¢s government have gone through a massive metamorphosis. South Africa is said to have one of theRead MoreMahatma Gandhi, Martin Luther King, and Nelson Mandela1504 Words à |à 7 Pages Non-violence is a concept that people participate in social and political change without violence. It is a form of social and political change between passive acceptances and armed struggle. Non-violence way to participate in the social and political change is including nonviolent civil disobedience against, acts of civil disobedience or other powerful influence uncooperative antagonistic form; it is similar with pacifism, but it is not pacifism. Since the mid-20th century, non-violence and civilRead MoreWhat Did The Choice Of Nation Building And Reconciliation Help South Africa Avoid A Pending Civil War?1502 Words à |à 7 Pagesââ¬ËTo what extent did the choice of nation-building and reconciliation help South Africa avoid a pending civil war from 1990-1994ââ¬â¢ INTRODUCTION The early 1990s in South Africa marked the start of a process leading to the official end of an oppressive and discriminatory apartheid regime. The period was characterised by sporadic bouts of political intolerance and indecisiveness leading to clear moments of political frustration between the opposition (the minority parties like National Party, AWB, FreedomRead MoreHow the Apartheid Came to Be in South Africa1184 Words à |à 5 Pagesintroduced to South Africa. Apartheid means apartness and is the political policy of racial segregation. Each racial group was segregated from other races within South Africa. These groups consisted of whites, blacks and coloreds (Asians and Indians). The minority white population had the rule over the whole country. Apartheid did not only detach whites from non-whites, but it also set apart the Blacks from the Coloreds. When apartheid ended in 1994 a legacy was left behind. Crime and violence becameRead MoreThe Issue of Xenophobia and How it Leads to Violence985 Words à |à 4 PagesThe shocking and outrageous xenophobia, which is an irrational fear or hatred of foreigners, has hit South Africa. I want to discuss this terrible behaviour with you today because I believe it is important that people should know about the issue of xenophobia and how it leads to violence and racism amongst the people within South Africa, as well as the effects it has on South Africa and its people as a whole. I also believe that if people are more aware of this situation, they can educate othersRead MoreWhat Made Non Violence Work1154 Words à |à 5 PagesGandhi and Mandela: What Made Non-Violence Work? Background Essay The history of violence in the world is well documented. However it is also possible to use non-violence to bring about change. This DBQ will look at two countries where a non-violent movement was successful. Historic Context India and South Africa were two important nations on two different continents. But although they looked strong on the outside, each one suffered from a disease that threatened the health of
Wednesday, January 1, 2020
Swot Analysis Of Energy Drink - 1563 Words
4. Keylee Brown 4.0 S.W.O.T Analysis: Threats Threats (Keylee) When it comes to Monsters Energy there are a few threats they have like competitors, government regulations, people learning about the harm from energy drinks, and people moving to healthier alternatives. Monsters biggest threat to their business it would be one of their competitors, Red Bull. In 2015, Red Bull had a market share of about 43%, while Monster in a close second had 39% of the market, allowing them to have that slight advantage (ââ¬Å"Packing a punchâ⬠, 2016). With them each having two of the top four energy drinks sold in the United States the competition is fierce (2017 State of the Industry, 2017). However even though there are none at the moment, Monster will haveâ⬠¦show more contentâ⬠¦Products in the energy drink industry are standard and indifferent, leaving many different substitutes in the market. This gives retailers and consumers many different choices if they do not like the prices or do not like the quality of the product. If enough buyers do no t purchase the product, it will force Monster to decrease their prices to a level that both will be willing to pay. For retailers, if the price is not right and it is not expensive for them to change to another product, the buyers have a more power. However, Monster often entices retailers and consumers to buy their energy drinks due to earning low profits, which in return allows them to offer low prices. Backward integration is a big deal when it comes to if buyers have power over their sellers. In this case, it would be near impossible for them to create Monsters product on their own as it is not usually financially possible for individuals and retailers do not have access to everything to go into a Monster drink. Customers want a product that actually works, is of a good quality and is not too expensive to purchase. The internet has helped in this aspect of giving buyers more of a power. Retailers and consumers can research the products before making their decision to buy. It ha s also allowed them to have an alternative way of purchasing Monster products. 4.2 Strategy Monster Energy is known around the world forShow MoreRelatedSwot Analysis : The Energy Drink Industry1135 Words à |à 5 PagesSWOT Analysis: The energy drink industry is a fairly new market, with the top products being little under 30 years old. There are several strengths, weaknesses, opportunities and threats in the sector that are unique to this particular industry. Through a SWOT analysis, I will analyze this marketsââ¬â¢ main components. The strengths of energy drinks are the specific branding, low rivalry, mainstream products, low pricing points, and powerful sponsorships. Each energy drink producer has a specific brandRead MoreSwot Analysis : Energy Drink Business883 Words à |à 4 PagesSWOT Analysis Strengths The energy drink business today is very large, in the sense that there are many consumers within the target market. However, in this industry, there are not many different competitors. That is to say, there are a small number of energy drinks that you can choose from. The small number of competitors in the market makes it easier for other companies to enter the field. There is also a low threat of new entrants in this field. It would be hard for an outside company to infiltrateRead MoreSwot Analysis Of Energy Drink Industry918 Words à |à 4 PagesSWOT on Energy Drink Industry The energy drink industry is a fairly new, and very profitable industry. The industry has many strengths such as not having many large names, growing at a decent rate and not being very closely monitored by the government. However, along with the strengths, the industry does have its weakness and threats. One great threat is the drastic change that may have to occur if the government ever steps in to regulate what goes into the products. The industry also is stronglyRead MoreThe Energy Drink Industry Must Have A Swot Analysis934 Words à |à 4 PagesThe energy drink industry must have a SWOT Analysis just like any other industry in order to assess the market before entering. The strengths in the energy drink industry are its ââ¬Å"quick fixâ⬠for consumers; their products serve as a quick burst of energy for their target consumers of people on the go. Other strengths include the high brand awareness and relative attractiveness in the industry. Everyone knows what energy drin ks are and the purpose they serve so companies in this industry do not haveRead MoreSwot Redbull969 Words à |à 4 PagesSWOT Strengths Industry leadership Throughout the world, Red bull is the leader in the energy drinks market with annual sales of billion dollars. According to the statistics, in year 2003 red bull achieved 80% brand share of the energy drinks in market. Since year 2000 (compare to 1990s), it has been a clear shakeout, and fewer new brands are launching new products to the market. Furthermore many products offered by leading drink manufacturers could not compete with Red bull in the market, suchRead MoreEssay on A Competitive Audit of Nestles Milo1510 Words à |à 7 PagesNestles Milo I plan to produce a SWOT analysis, PEST analysis and a Competitive Audit on Milo. This is because Iââ¬â¢m going to need to produce a good analysis on the market place, if I intend to create the best marketing strategy. This is important because there are a range of options available when creating a marketing strategy. Without these analytical processes I will not be able to identify, which strategy is appropriate. I am going to produce a SWOT analysis to find out how effective Milo isRead MoreThe Extreme Sports Market : Red Bull1516 Words à |à 7 Pagesand many companies attempt to capture this emerging market in order to branch out into new industries to attract more consumers. Although many companies have attempted to capture this market, no company has been able to match the success of the energy drink powerhouse, Red Bull. Red Bull was founded in Austria in 1984, and since then has grown rapidly, while also inventing new marketing strategies along the way. According to Forbes, Red Bull is the ââ¬Å"76th worldwide most valuable brandâ⬠, which isRead MoreA Swot Analysis Of Red Bull1466 Words à |à 6 Pagesyears, it will be reasonable to consider a SWOT analysis of the company within its industry, then funnel it to a PEST analysis within the given nation, UK. This way, using Porterââ¬â¢s 5 Forces to back up its influence within the given market can better support it. Therefore, constructing four scenarios based on 2 independent factors will be feasible. SWOT Analysis Strengths: â⬠¢ Market Leader ââ¬â Red Bull maintains its lead as the industry leaders in energy drinks across the world with the annual sale ofRead MoreSwot Analysis Of Coca Cola Company1249 Words à |à 5 Pages SWOT and Strategy Evaluation Paper Esteban D. Romero PHL/320 March 23, 2016 Dr. David Aiken Company Overview The Coca-Cola Company is a leading giant in the soft drink manufacturing industry. The company creates, produces, distributes and markets non-alcoholic beverage syrups and concentrates to bottlers worldwide to produce soft drinks, and artificially carbonated beverages. The Coca-Cola Company boasts more than 500 brands, including waters, juice drinks, and ready-to-drinkRead MoreMission Statement : The Coca Cola Company Essay1587 Words à |à 7 PagesStatement ââ¬Å"To achieve our mission, we have developed a set of goals, which we will work with our bottlers to deliver: People: Inspiring each other to be the best we can be by providing a great place to work Portfolio: Offering the world a portfolio of drinks brands that anticipate and satisfy people s desires and needs Partners: Nurturing a winning network of partners and building mutual loyalty Planet: Being a responsible global citizen that makes a difference by helping to build and support sustainable
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