Swot Analysis Of Energy Drink - 1563 Words

4. Keylee Brown 4.0 S.W.O.T Analysis: Threats Threats (Keylee) When it comes to Monsters Energy there are a few threats they have like competitors, government regulations, people learning about the harm from energy drinks, and people moving to healthier alternatives. Monsters biggest threat to their business it would be one of their competitors, Red Bull. In 2015, Red Bull had a market share of about 43%, while Monster in a close second had 39% of the market, allowing them to have that slight advantage (â€Å"Packing a punch†, 2016). With them each having two of the top four energy drinks sold in the United States the competition is fierce (2017 State of the Industry, 2017). However even though there are none at the moment, Monster will have†¦show more content†¦Products in the energy drink industry are standard and indifferent, leaving many different substitutes in the market. This gives retailers and consumers many different choices if they do not like the prices or do not like the quality of the product. If enough buyers do no t purchase the product, it will force Monster to decrease their prices to a level that both will be willing to pay. For retailers, if the price is not right and it is not expensive for them to change to another product, the buyers have a more power. However, Monster often entices retailers and consumers to buy their energy drinks due to earning low profits, which in return allows them to offer low prices. Backward integration is a big deal when it comes to if buyers have power over their sellers. In this case, it would be near impossible for them to create Monsters product on their own as it is not usually financially possible for individuals and retailers do not have access to everything to go into a Monster drink. Customers want a product that actually works, is of a good quality and is not too expensive to purchase. The internet has helped in this aspect of giving buyers more of a power. Retailers and consumers can research the products before making their decision to buy. It ha s also allowed them to have an alternative way of purchasing Monster products. 4.2 Strategy Monster Energy is known around the world forShow MoreRelatedSwot Analysis : The Energy Drink Industry1135 Words   |  5 PagesSWOT Analysis: The energy drink industry is a fairly new market, with the top products being little under 30 years old. There are several strengths, weaknesses, opportunities and threats in the sector that are unique to this particular industry. Through a SWOT analysis, I will analyze this markets’ main components. The strengths of energy drinks are the specific branding, low rivalry, mainstream products, low pricing points, and powerful sponsorships. Each energy drink producer has a specific brandRead MoreSwot Analysis : Energy Drink Business883 Words   |  4 PagesSWOT Analysis Strengths The energy drink business today is very large, in the sense that there are many consumers within the target market. However, in this industry, there are not many different competitors. That is to say, there are a small number of energy drinks that you can choose from. The small number of competitors in the market makes it easier for other companies to enter the field. There is also a low threat of new entrants in this field. It would be hard for an outside company to infiltrateRead MoreSwot Analysis Of Energy Drink Industry918 Words   |  4 PagesSWOT on Energy Drink Industry The energy drink industry is a fairly new, and very profitable industry. The industry has many strengths such as not having many large names, growing at a decent rate and not being very closely monitored by the government. However, along with the strengths, the industry does have its weakness and threats. One great threat is the drastic change that may have to occur if the government ever steps in to regulate what goes into the products. The industry also is stronglyRead MoreThe Energy Drink Industry Must Have A Swot Analysis934 Words   |  4 PagesThe energy drink industry must have a SWOT Analysis just like any other industry in order to assess the market before entering. The strengths in the energy drink industry are its â€Å"quick fix† for consumers; their products serve as a quick burst of energy for their target consumers of people on the go. Other strengths include the high brand awareness and relative attractiveness in the industry. Everyone knows what energy drin ks are and the purpose they serve so companies in this industry do not haveRead MoreSwot Redbull969 Words   |  4 PagesSWOT Strengths Industry leadership Throughout the world, Red bull is the leader in the energy drinks market with annual sales of billion dollars. According to the statistics, in year 2003 red bull achieved 80% brand share of the energy drinks in market. Since year 2000 (compare to 1990s), it has been a clear shakeout, and fewer new brands are launching new products to the market. Furthermore many products offered by leading drink manufacturers could not compete with Red bull in the market, suchRead MoreEssay on A Competitive Audit of Nestles Milo1510 Words   |  7 PagesNestles Milo I plan to produce a SWOT analysis, PEST analysis and a Competitive Audit on Milo. This is because I’m going to need to produce a good analysis on the market place, if I intend to create the best marketing strategy. This is important because there are a range of options available when creating a marketing strategy. Without these analytical processes I will not be able to identify, which strategy is appropriate. I am going to produce a SWOT analysis to find out how effective Milo isRead MoreThe Extreme Sports Market : Red Bull1516 Words   |  7 Pagesand many companies attempt to capture this emerging market in order to branch out into new industries to attract more consumers. Although many companies have attempted to capture this market, no company has been able to match the success of the energy drink powerhouse, Red Bull. Red Bull was founded in Austria in 1984, and since then has grown rapidly, while also inventing new marketing strategies along the way. According to Forbes, Red Bull is the â€Å"76th worldwide most valuable brand†, which isRead MoreA Swot Analysis Of Red Bull1466 Words   |  6 Pagesyears, it will be reasonable to consider a SWOT analysis of the company within its industry, then funnel it to a PEST analysis within the given nation, UK. This way, using Porter’s 5 Forces to back up its influence within the given market can better support it. Therefore, constructing four scenarios based on 2 independent factors will be feasible. SWOT Analysis Strengths: †¢ Market Leader – Red Bull maintains its lead as the industry leaders in energy drinks across the world with the annual sale ofRead MoreSwot Analysis Of Coca Cola Company1249 Words   |  5 Pages SWOT and Strategy Evaluation Paper Esteban D. Romero PHL/320 March 23, 2016 Dr. David Aiken Company Overview The Coca-Cola Company is a leading giant in the soft drink manufacturing industry. The company creates, produces, distributes and markets non-alcoholic beverage syrups and concentrates to bottlers worldwide to produce soft drinks, and artificially carbonated beverages. The Coca-Cola Company boasts more than 500 brands, including waters, juice drinks, and ready-to-drinkRead MoreMission Statement : The Coca Cola Company Essay1587 Words   |  7 PagesStatement â€Å"To achieve our mission, we have developed a set of goals, which we will work with our bottlers to deliver: People: Inspiring each other to be the best we can be by providing a great place to work Portfolio: Offering the world a portfolio of drinks brands that anticipate and satisfy people s desires and needs Partners: Nurturing a winning network of partners and building mutual loyalty Planet: Being a responsible global citizen that makes a difference by helping to build and support sustainable